Featured Shoes

Despite the hot trends, flashy colors and wide variety of shoes from minimalism to maximalism, neutral to stability to motion control, the bottom line for every runner is that you have to find what works for you, your feet, your fitness and your running gait. Your best bet? Go to a specialty running store and try on several pairs before you decide on the shoes that are best for you. Rely on the shoe-fitters’ knowledge of the shoes, but also pay attention to how the shoe fits and feels on your foot, as well as how it allows your foot to interact with the ground when you run in it. 

 

Explore plush new worlds and leave behind the traditional laws of comfort with the all-new Brooks Transcend. On a mission to maximize the Float experience, every element of this shoe was innovated using biomechanical insights. From the Ideal Pressure Zones that disperse impact to the Guide Rails that provide on-demand support, not to mention the plush comfort of Super DNA cushioning, the Transcend’s thoughtful design will blow your mind.

  • 25% more cushioning
  • ability to adapt and respond to individual footstrike characteristics

Release Day is February 1st.  Come in, try them, and get yours today!

Click on the website below to learn more of this great shoe!
www.brooksrunning.com/transcend 


    

Hoka One One

So what does it mean in running? Certainly, a soft, mega-cushy ride is the most obvious advantage (if that’s what you want), but there are several aspects to that. First, it feels comfortable underfoot on every footstrike. But there’s also the lessened impact stress inflicted on the body, and runners who swear by Hokas will tell you the extra foam reduces the amount of recovery time needed from a long run or race. Then there’s the idea of increased energy return, which each of these companies and many runners say is increased considerably in max cushioned shoes.

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